Real Estate Tips |8 min read

Flipping Houses 101: Real Estate Advertising Tips for Success

by Maryland Hard Money Lenders

While real estate advertising focuses a lot on rental agencies or agents, it doesn’t have as much information specifically for house flippers. So, we’ve prepared some of the best possible tips and tricks, right here. Consider it your crash course in Marketing for Flipping Houses 101, all on one page. Look below for some novel ideas, both in real estate digital marketing and elsewhere.

Main Takeaways

  • Incentivizing property purchases through modest discounts or promotions can encourage people to buy.
  • Narrativizing your fix-and-flip journey can endear buyers to you, and by extension, your property.
  • Expertise-sharing in videos, podcasts, webinars, local TV and radio can enhance awareness of your property.

7 Real Estate Advertising Tips for Investors

  1. Offer a Promotion

As Maryland fix-and-flip loan providers, one real estate advertising technique we recommend is promotions. You see them all the time in retail with fabulous results. While real estate is a different beast, there are still ways to apply their strategies here.

A good property promotion should alter people’s perceptions of your home’s value. It should make people feel as if they’re getting an exclusive, hard-to-find bargain. Here are some examples for inspiration:

  • Veterans Discount: Show your gratitude for those who served by giving them access to exclusive savings. For example, you could offer them $500 off the total home sticker price. Your show of respect—and your financial incentive—could draw in the veteran population.
  • Early Bird Discount: Similarly, you could offer buyers who act before a certain date a modest discount. This fosters a sense of urgency to buy your property ASAP. Finally, it benefits you because you can secure your ROI as soon as possible. You don’t have to wait anxiously, wondering how many days on the market will pass before it finally sells.
  • Moving Costs: You could throw in a voucher to pay for a chunk of moving costs. After all, the moving process is already a costly hassle, so you’d be easing their burden.
  • Housekeeping Costs: Another option would be to throw in, say, a few weeks of housekeeping services. This could be incredibly helpful to buyers overwhelmed by settling into a new home, neighborhood, and possibly job.

  1. Virtual Tours

If you haven’t considered this already, you simply must consider virtual tours. In particular, you should consider on-demand virtual tours. These are critical because they remove the barriers people face in accessing your property.

After all, traditional tours are a tall ask. In-person events require extensive planning. They must arrange time in their busy schedule to see it. Then they must drive back and forth from their destination amid work, child-rearing, and other responsibilities.

However, with virtual tours, prospective tenants can view your home on demand. They can do it with a swipe of their phone, anywhere, anytime. This drastically broadens the scope of possible buyers.

  1. Narrativizing (Through Vlogging, Blogging, etc.)

Stories make the impersonal personal. So, you should narrativize your home-flipping journey in your real estate advertising.

Think of it this way: flipping a house is kind of like the American Dream. You start with nothing but a vision. Then, with a lot of hard work, you grow and grow until you finally make those dreams come true. You transform a once unseemly, beaten-up house into one that meets its potential.

This zero-to-hero journey inspires people. It gives them an emotional stake in your property’s success. In the end, this nifty trick can make your home stand out from the rest in their minds.

Even better, there are so many ways to document your efforts, whether it’s through vlogging, blogging, Instagram stories, or so many other mediums. Choose whichever works best for you!

  1. Share Your Expertise to Grow Your Profile

If you contribute value to your community, it can elevate your authority as an industry professional. Needless to say, when your name and reputation rise, so do your leads. Now, achieve this by sharing the lessons you learned in your house-flipping process for others’ benefit.

Or, you could zone in on various stages of fix-and-flips, like budgeting your flip, choosing the right additions, flipping like on a home renovation show, and more.

What’s more, your real estate digital marketing content can come in many sharable forms, including:

    • Podcasts

We would be amiss if we forgot to mention the trendiest real estate digital marketing format out there: podcasts!

It’s easy to make a podcast. All that’s necessary is simply a cheap mic from Amazon, a recording app, and voila! You can make your podcast available to listeners of Spotify, Google Podcasts, Apple Podcasts, Audible, iHeart Radio, and other popular platforms. This way, you can attract potential buyers from across the country.

    • Webinars

Formal webinars can attract industry insiders who want to brush up on their professional knowledge. Again, these can be accessed worldwide, which can expand your connections.

    • Reddit

There are two ways to go about this.

First and foremost, Reddit Ask Me Anything (AMA) posts invite Reddit users to garner knowledge about fields they’re interested in. By that token, you could answer questions while referencing, and promoting, your property.

You could take this a step further by putting your AMA post in a local-area-dedicated subreddit. That way, your audience is pre-curated. Most people there already know people in the area who would be interested in your property. Or, they might be interested in it themselves.

    • Local TV or Radio Appearances

The local media is always looking to showcase community success stories. Furthermore, real estate is a prime, newsworthy topic. Take advantage of this by pitching your fix-and-flip story to local news departments. By being in such established, reputable media, you instantly grab the attention of thousands in your area. As a bonus: you’d get to be on the TV or radio!

    • Social Media Videos, Groups, and Posts

Last, but not least, are educational social media videos, groups, and posts. For example, Facebook groups foster a sense of community rallied around the same goals. They can offer you connections, both local and otherwise. Additionally, videos are optimal for providing bite-size, easily digestible bits of information in our busy, ever-moving world.

  1. Local Social Media as a Showcase

Aside from using real estate digital marketing for authority-boosting or story-telling, you can also, of course, use it for traditional purposes. That is, you can use it to showcase a professional-looking listing and your neighborhood. On that note, we would recommend you focus on the more local social media platforms, like Patch and Next Door, in addition to the old mainstays.

While the biggest bonus of this approach is, obviously, the built-in customer base, it’s a little more nuanced than that.

Locals who use these platforms are very intentional in their investment in their community. They actively work to support and stay in line with their neighbors. By positing yourself as a local business owner, you can appeal to this mindset.

  1. Influencing

In all the above media channels, you must remember one key fact: we live in an influencer-influenced era. As such, it may be a good idea to sprinkle your personality, life story, and comedy in your real estate digital marketing. After all, people will be more invested in your product if they’re invested in you.

In a similar vein, you could identify local influencers or popular businesses and partner with them. This could get even more eyes on your property.

  1. Make Your For-Sale Sign Stand Out

Another easy real estate advertising tip would be sprucing up your for-sale sign. After all, this is the first thing people will see when looking at your property, and first impressions count.

Here, you could place big pictures of the property’s interior for onlookers to see. As an alternative, you could show “before” and “after” pictures to show people the makeover the property went through. These deceptive simple fixes can stop people in their tracks. They immediately convey your property’s value.

Flipping Houses 101: Fund Them with MHML

You can firmly cement your property in buyers’ consciousness by using techniques like promotions, online influencing, podcasts, webinars, and other value-adding prospects. As you put these into practice, you can elevate your property’s profile and your personal brand, all at the same time.

Another core lesson in Flipping Homes 101 is that you can’t skimp on your partnerships. This is not the time to take a chance on someone who seems sweet-but-scatterbrained, or that one company with a suspiciously low rate and a sketchy track record. You must stick with the best of the best.

So, if you want to be extra sure that you will achieve an ROI on your house flip, you should work with real estate professionals with a proven track record. At Maryland Hard Money Lenders, our dedicated team has the industry experience to serve as a pivotal partner in ensuring the success of your real estate projects. We can give you the resources you need to fund your home flip quickly, oftentimes within weeks. Contact us today to get one step closer to profits.

Related Posts:
Leave a comment:

Your email address will not be published. Required fields are marked *

*